Search results for "Customer behavior"
showing 6 items of 6 documents
THE EFFECT OF SOCIETAL COMMUNICATION ON CUSTOMER BEHAVIOR: EVIDENCE FROM THE ENGLISH PREMIER LEAGUE
2012
We present a simple model to estimate the effects on behavior of a group of societal campaigns, aimed at fostering racial equality attitudes. The activity of the Kick it Out is confronted with attendance of English Premier League games. The results support the idea that people weight benefits against results in appraising their willingness to adhere to a campaign. When the foreign player of their own team contributes to results, he is appreciated. At parity of results, the fans prefer players of their own nationality. This indicates that although the campaign may have changed attitudes, it has not changed behavior yet.
Pircēju rīcību ietekmējošie faktori lēmumu pieņemšanas procesā par Latvijas inovatīvo produktu pirkumu.
2017
Bakalaura darbs „Pircēju rīcību ietekmējošie faktori lēmumu pieņemšanas procesā par Latvijas inovatīvo produktu pirkumu” izstrādāts ar mērķi, pamatojoties uz teorētiskajām zināšanām, kā arī uz Latvijas iedzīvotāju aptaujas un ekspertintervijas rezultātiem, izpētīt pircēju rīcību ietekmējošos faktorus, iegādājoties Latvijas ražotos inovatīvos produktus un izstrādāt priekšlikumus Latvijas Centrālajai statistikas pārvaldei, Latvijas Investīciju un attīstības aģentūrai, mācību iestādēm, uzņēmējiem un patērētājiem, lai uzlabotu statistikas datu un informācijas pieejamību un apjomu, vecinātu iedzīvotāju izglītošanu, jaunu pētījumu veikšanu un uzņēmēju izpratni par tirgus ietekmējošiem faktoriem. …
Sociālo līdzekļu ietekme uz paterētāju uzvedību (uz veikala Zara Instagrama piemēra)
2020
Uzņēmumiem, kas integrē stratēģisko pieeju sociālo mediju izmantošanai, būs priekšrocības salīdzinājumā ar tiem, kas to nedara. Novērtējot sociālo mediju ietekmi uz zīmolu un mārketinga pieejām, esošās literatūras izpēte par sociālo mediju lietošanu un zīmola uztveri var palīdzēt identificēt jaunas un veiksmīgas stratēģijas patērētāju iesaistes uzlabošanai, izmantojot sociālos medijus. Šī bakalaura darba autore apraksta sociālo mediju, it īpaši Instagram, ietekmi uz Zara zīmola patērētāju uzvedību. Promocijas darba mērķis ir pārbaudīt uzņēmuma Zara Instagram profila ietekmi uz klientu uzvedību. Rezultāti liecina, ka reklāmu, atsauksmju, ziņu ticamība vietnē Instagram ir augsta, salīdzinot a…
Characterizing Web sessions of e-customers interested in traditional and innovative products
2016
Web traffic characterization and modelling is currently a hot research issue. Low-level analysis of HTTP traffic on the server allows one to build adequate traffic models to be used in server benchmarking. High-level analysis of Web user behavior allows one to optimize website structure and develop personalized service strategies. In this paper, analysis of customer sessions in an online store is performed using Web server log data. The goal is to explore possible differences between sessions of customers viewing and purchasing innovative products, and customers only interested in traditional products.
The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store
2015
Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store. Shopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by…
Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping
2022
Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …